THE RISE OF SOFT SAVING CULTURE IN GEN Z

The Rise of Soft Saving Culture in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: earn progressively, save aggressively, purchase a home, and plan for retired life. Yet Gen Z is coming close to cash with a fresh perspective. As opposed to focusing exclusively on long-lasting accumulation, this generation is prioritizi

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